With Regis on the future of Electric Sheep in Second Life

Today I had a short chat with Regis Braathens - the Editor in Chief of the AvaStar, whom I dare to call my friend. As always, he was in a hurry, but we managed to discuss (a bit) the possible backoff of The Electric Sheep Company from the Second Life. To tell the truth I was not surprized with that news at all. It was a public secret that ES was firing instead of hiring for some time now. In my opinion ES is simply too BIG, too EXPENSIVE and too STATIC for Second Life, if you get my meaning right. In fact, soon after it's creation it bacame more an electric elephant than an electric sheep :)
I hope the change is for better :)

Cezary Fish


The AvaStar is a professional tabloid newspaper for the residents of Second Life. With the latest news, entertainment, style and advice - the AvaStar keeps its readers informed about the vast, diverse and ever-changing world of Second Life.

The AvaStar is a product of Bild.T-Online.de, Germany's leading print-based general interest website, focussing on news and entertainment. Bild.T-Online is the online edition of the BILD newspaper, Europe's largest tabloid newspaper published by Axel Springer AG.

The real world editorial team, headed by editor-in-chief Regis Braathens, is working around the clock in Second Life to bring the latest news to the pages of the AvaStar. A further twenty imbedded reporters and contributors from Second Life will use their expertise and knowledge to uncover the best stories from the virtual world.