"Perhaps one of the most intriguing of those findings is that residents were asked to name and react to up to ten brands they have encountered in SL. Of the 21 brands ultimately named (unaided), four do not actually have an official SL presence. They are, however, still getting positive brand impact from their “unofficial” (or perceived) presence."

Linda Zimmer

*
Quite an interesting article about Cezary Fish - aHead's CEO - published by Spiegel and based on a chat inlife. Following is the short apetizer (a rough, semi-automatic English translation):

Mother Teresa builds a beer
by Christian Stöcker


...Cezary and I sit "in" one of his works, his typical large-scale project: He builds "Second Life" headquarters for Belgian news agency Belga. The building is an industrial red-brick construction, with big windows, a lobby with bar and potted plants, a space of information with Website-Screenshots on the walls...

...In any case, Cezary is somebody in SL. He is here for over one year and leads an enterprise called aHead - "at the moment one of the most successful enterprises here" - adds Cezary. Besides, he is active as a patron - on his land, for example, Amy and Slikerone may develop their rats, graffiti, spray cans and steam machines. Now and again they work for him too. He has a heart for " strayed cats " :) ...


* Spiegel Online is the original logo of Spiegel Online and appears here solely as a web-link logo to the article.

aHead is proud to announce thet we are among the supporters of this year's edition of Skate-A-Thon. The event will take place on the 21-st of April 3-6pm SLT. Two of our sims: De Lodi and Digital Zion, have been chosen by the Skate-A-Thon organizers as a part of the route, for their unique ambience and skateability :)

Skate Well!

Second Life jest jedyną w swoim rodzaju nowoczesną grą sieciową z lawinowo rosnącą ilością graczy z całego świata (w tym również z Polski). Ta niezwykła platforma jest coraz częściej wykorzystywana przez zachodnie firmy i koncerny w celu promocji ich produktów oraz zaakcentowania obecności w najbardziej technologicznie zaawansowanych zakątkach sieci. "aHead" od pawie roku jest oficjalnym developerem na terenie Second Life, polecanym jego przez twórcę - firmę Linden Labs. Wprowadzamy nowe firmy do Second Life, kompleksowo projektujemy, doradzamy. Zapraszamy. Mówimy po Polsku :)

We noticed at aHead, that there are many SL creators (not necesserily official Linden Labs developers) who bring quality and innovations to Second Life. In order to draw more attention to their work (quite often underestimated or even unrecognized at all) we decided to promote their Landmarks within our premises located in Digital Zion. Look for "premium quality" signs, it is worth it !

The virtual world phenomenon of Second Life will transform the Internet within the next few years, and all the web will have to change just as fast to keep up.

Second Life is a 3-D virtual world that provides an online society where users can create and sell things, socialize, and participate in various group activities. There are 5 million registered users and about 200,000 regular users. Second Life offers a first-person view of the virtual world. Users walk around as avatars (virtual bodies), ranging from the lifelike to the quite fanciful.

Net specialist say in the not-so-distant future we'll all be attending virtual meetings instead of flying from office to office. Our avatars will sit around the virtual table with our colleagues' avatars and we'll be able to see how they communicate and interact with each other, just as if we were there in person. Business travel, telecommuting, and even the basic things people expect in day-to-day business will be affected.

As a result of this, the industry will have to get rid of HTTP, a longtime communication protocol that enables Web browsing. It's simply outlived its usefulness a while ago but technologists keep bending it to their will, instead of moving on to something else.

Actually some of the browsers are already heading in this direction as the technology adapts to user-based content. Users are no longer going online just to shop on eBay or scan the news at CNN.com. They're receiving blog feeds, they're writing their own blogs, pushing out their own text, video, and images. YouTube is redefining the way people use the Internet, and browsers need to feed that experience.

The user content-based experience will continue to grow. It will be the primary user experience instead of dedicated company websites. We at aHead understand this. :)

Tuscany island is one of aHead's most sophisticated real life recreation tasks. Comissioned by a private investor from Italy - Mr. Lee Pau, the Tuscany I sim is a part of a much bigger project called Mare Nostrum. Mare Nostrum will be a set of islands reflecting the mediterranean landscape of Italy. Tuscany is one of the leading sims in this project.


The whole island is landscaped and textured with maximum care, to reflect the unique ambience of the real Tuscany. Within the island one can find places resambling Tuscanian countryside, village, castle ruins, luxury historic villas, even a part of an old railroad system with a steam engine. The most important build on this island is based on the famous Villa Mangiacane hotel.


Investor: Lee Pau
Location: Tuscany I
Building team: Cezary Fish and aHead