"Perhaps one of the most intriguing of those findings is that residents were asked to name and react to up to ten brands they have encountered in SL. Of the 21 brands ultimately named (unaided), four do not actually have an official SL presence. They are, however, still getting positive brand impact from their “unofficial” (or perceived) presence."

Linda Zimmer

*
Quite an interesting article about Cezary Fish - aHead's CEO - published by Spiegel and based on a chat inlife. Following is the short apetizer (a rough, semi-automatic English translation):

Mother Teresa builds a beer
by Christian Stöcker


...Cezary and I sit "in" one of his works, his typical large-scale project: He builds "Second Life" headquarters for Belgian news agency Belga. The building is an industrial red-brick construction, with big windows, a lobby with bar and potted plants, a space of information with Website-Screenshots on the walls...

...In any case, Cezary is somebody in SL. He is here for over one year and leads an enterprise called aHead - "at the moment one of the most successful enterprises here" - adds Cezary. Besides, he is active as a patron - on his land, for example, Amy and Slikerone may develop their rats, graffiti, spray cans and steam machines. Now and again they work for him too. He has a heart for " strayed cats " :) ...


* Spiegel Online is the original logo of Spiegel Online and appears here solely as a web-link logo to the article.

aHead is proud to announce thet we are among the supporters of this year's edition of Skate-A-Thon. The event will take place on the 21-st of April 3-6pm SLT. Two of our sims: De Lodi and Digital Zion, have been chosen by the Skate-A-Thon organizers as a part of the route, for their unique ambience and skateability :)

Skate Well!